Coherence: How Telling the Truth Will Advance Your Cause (and Save the
is the first book from Rick Bailey, principal founder of Richard Harrison Bailey/The Agency.
Coherence offers higher ed marketing professionals both a broad framework and specific strategies for successfully engaging constituents. Arguing that branding is no longer sufficient to meet the changed needs and expectations of today's audiences, Coherence suggests a new approach for transparent consumer relationship-building.
Filled with both relevant examples and practical steps you can take to advance your cause, this is a volume that serves colleges and universities as well as non-profit organizations of all types. Author Rick Bailey draws on 30+ years of experience in not-for-profit marketing to deliver insights you'll be eager to share and solutions you'll be eager to try.